Marketing Strategies Of The National Football League

The four leading teams in the National Football League (NFL) are as follows Rank Team Current Value 1-Yr Value Change Debt/Value Revenue Operating Income #1 Dallas Cowboys $4.2 B 5% 5% $700 M $300 M #2 New England Patriots $3.4 B 6% 6% $523 M $212 M #3 New York Giants $3.1 B 11% 16% $444 M $133 M #4 San Francisco 49ers $3 B 11% 18% $446 M $154 M Source: LLC, F. M. (2016). Sports money: 2016 NFL valuations. Forbes. Retrieved from http://www.forbes.com/nfl-valuations/list/#tab:overall Describe their marketing strategies. (Cowboys) One of the most powerful marketing strategies used by the Dallas Cowboys occurred in 1995, when owner Jerry Jones entered into multi-million dollar sponsorship agreements with American Express, Pepsi and Nike through Texas Stadium Corporation. Later that year, Jones was served with a $300 million lawsuit filed by NFL Properties. The lawsuit claims included violations of the Lanham Act, breach of contract, breach of the implied covenant of good faith, unjust enrichment, and tortious interference with contractual rights (Jessop, 2013). Jones filed a motion to dismiss. The motion was granted in part. Jones then filed a $750 million antitrust lawsuit against the league. This legal action put the Cowboys in position to become the most valuable NFL franchise. Jones’ antitrust lawsuit for ced the NFL to settle (Jessop, 2013). The settlement agreement Jones reached with the NFL allowed Texas Stadium Corporation, to maintain itsShow MoreRelatedThe National Football League : An Mixed Market Strategy1373 Words   |  6 Pages The National Football League has an mixed market strategy because the NFL wants to attract the most fans and viewers to watch our sporting events from all geographic, sociodemographic and behavioral characteristics but each are targeted in different ways. 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